Web Copywriting

Does Your Website Increase Your Chance of
Winning New Business?

Or are people leaving before they’ve bought?
Are they signing up for your newsletters? Downloading your products?
Taking the action you want them to take? Are you persuading them?

No matter how great your website looks ... no matter how easily it’s found by the search engines ... it’s the WORDS – what you say, and how you say it – that make people act.

And if your words don’t turn your visitors into customers, you’re not getting a good return on your online investment. Are you?

Website Copywriting | Online Content | Words 4 The Web

Web Copywriting

Does Your Website Increase Your Chance of
Winning New Business?

Or are people leaving before they’ve bought?
Are they signing up for your newsletters? Downloading your products?
Taking the action you want them to take? Are you persuading them?

No matter how great your website looks ... no matter how easily it’s found by the search engines ... it’s the WORDS – what you say, and how you say it – that make people act.

And if your words don’t turn your visitors into customers, you’re not getting a good return on your online investment. Are you?

The Right Words with the Right Message

That’s why I give you copy that:

• Reaches out and engages people
• Talks to them in an appropriate tone of voice
• Translates features into benefits
• And then persuades them to act.

It’s not bullying; it’s not coercion. It’s seduction.
Or more prosaically, it’s part of your fundamental strategy to win customers and keep them coming back to you, time and time again.

Right for Reading Online

Now, what about how you say it? Well, people read online pages differently from offline print. They skim and scan headings, looking for something interesting. And if they don't think they'll find it, they're gone.

They follow the links they want to around your site, so the copy has to make sense however it's reached.

I produce creative web copy that works with the way people read online. That captures their attention and then their interest.

I also adapt existing print material so that it works online. And I can edit and tweak an existing website so that it's more effective.

Get in touch and see how I can help make the words work on your website

Call me on 0161 969 0794 or email me at jane@words4theweb.co.uk

jane@words4theweb.co.uk


	Web Writing to Boost Your Business...
	• Website copy • SEO copywriting • Adding content • Editing • Proofreading • Newsletters • Interactive CDs • Online training

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Jane Howitt is a freelance copywriter. Her copywriting service specialises in new media copywriting, including creative Website Copywriting, SEO Copywriting, Ezines and Newsletters, interactive CD-ROMs and DVDs – and more.